Product placement is an advanced marketing strategy.  A lot of consumers often hate watching commercials.  They know the companies are trying to sell them something so it’s a time when people get up and go to the bathroom.

If a company is trying to introduce a product, they may pay a TV show to get one of the “cool” actors to use the product during the show.  People often don’t realize what is going on but this is a very powerful tool to get people to change their opinions and buying behavior.  If you watch a lot of American TV dramas, you may notice a lot of the actors and actresses use and Apple computer.  I was watching a show today and I noticed that the people were doing a search on Microsoft’s new search engine “Bing”.  You may also see many actors drinking a Coke during the show.

It’s not always true that companies pay for this kind of advertising, but it’s often the case.  It’s a very interesting and subtle strategy.  Watch TV and movies carefully and see if you can notice examples of this.

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It’s great for ESL teachers as well as students who want to learn a super high level of English.