10. Negotiating (9)

1.

A: How many tables are in this restaurant?

B: We have 14 tables in two rooms.

A: What’s the square footage?

B: We have 2,500 usable square feet.

A: How do you stock the bar?

B: We have keg beer, domestic and imported bottled beer, about 20 wines, and top shelf liquor.

A: What percentage of your revenue comes from the bar?

B: The bar produces anywhere from a third to a half of our revenue.

A: Can I negotiate with the alcohol distributors for better prices?

B: There’s almost a monopoly on distribution and prices.

A: What’s your markup to patrons for their beer and liquor?

B: I only mark up the prices about 20 percent.

2.

A: How many tables do you have in this restaurant?

B: We have two rooms and 14 tables.

A: What is the square footage of this place?

B: There are 2,500 usable square feet.

A: What’s stocked in the bar?

B: We stock keg beer, domestic and imported bottled beer, about 20 wines, and top shelf liquor.

A: How much of your revenue comes from the bar?

B: About one-third to one-half of the revenue is bar revenue.

A: Are the alcohol distributors open to negotiations with me?

B: They’ve got a strangle-hold on prices that you can’t escape.

A: How much do you mark up your liquor prices?

B: I could mark the prices up higher, but I’m comfortable with 20 percent.

3.

A: Can you tell me how many tables there are in this restaurant?

B: There are 14 tables in two dining rooms.

A: How many square feet are there here?

B: There’s a total of 2,500 usable square feet.

A: What do you keep in the bar?

B: Our bartender serves keg beer, domestic and imported bottled beer, about 20 wines, and top shelf liquor.

A: How much of your revenue does the beer, wine, and liquor account for?

B: Revenue from the bar accounts for a third to a half of total revenue.

A: Can I cut better deals with the distributors of the booze?

B: There’s too few distributors, so there’s no competition, so you’re stuck with their prices.

A: How much more do patrons pay for liquor than you pay to the distributors?

B: I’m not here to gouge my customers, so I only mark up prices 20 percent.

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