What is Product Placement?
Product placement is an advanced marketing strategy. A lot of consumers often hate watching commercials. They know the companies are trying to sell them something so it’s a time when people get up and go to the bathroom.
If a company is trying to introduce a product, they may pay a TV show to get one of the “cool” actors to use the product during the show. People often don’t realize what is going on but this is a very powerful tool to get people to change their opinions and buying behavior. If you watch a lot of American TV dramas, you may notice a lot of the actors and actresses use and Apple computer. I was watching a show today and I noticed that the people were doing a search on Microsoft’s new search engine “Bing”. You may also see many actors drinking a Coke during the show.
It’s not always true that companies pay for this kind of advertising, but it’s often the case. It’s a very interesting and subtle strategy. Watch TV and movies carefully and see if you can notice examples of this.
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