New business trends in mobile ESL market
There are a lot of opportunities for growth and innovation in the English learning market. Mobile English learning should be a huge industry in the coming years. The reasons are quite obvious.
1. Ipod touch, Iphone, Ipad, and Android sales are going through the roof.
2. The Language learning market is very well suited for apps.
3. The market size is enormous so a good business model is offering cheap apps for a huge and growing international audience. Millions of people have smart phone AND want to learn English.
4. People have a lot of time they don’t know how to utilize. Think about commuting to work, walking, and shopping. If you have a smart phone, you can turn this usually boring and unproductive time to a fun and interesting power learning session.
5. Internet speeds and storage space on small mobile technology will continue to improve.
This market is still in it’s infancy but expect it to grow like a weed in the coming years. Learning business English or common spoken English is going to be really easy to do with the touch of a button. No more audio tapes, boring books, and terrible lessons. The best ESL podcast and most interesting and innovative lessons are at: