The Business Side of the English Learning Market
There is a huge market for English as a second language and a lot of money to be made. Unfortunately, this fact invites a lot of businesses into the market that offer poor quality courses in all areas of English. Competition doesn’t always bring high quality. Often it brings good marketers and sales people. I don’t want to mention any particular names, but some of the top English teaching schools in the world offer really terrible lessons. Teachers aren’t paid that much money compared with other industries, so many foreign teachers are of low quality. Also, most students buy mainly on brand image and a good “sales pitch” rather than focusing on quality.
The reason for this is simple: Students don’t know how good a school really is. They see advertisements, they read reviews (which are often fake) and they see what the school looks like. Some of the more expensive schools have a nice looking brand, attractive staff, high quality computers, but a very poor program. At first glance, everything looks great, but finally when it’s too late, the student realizes that they’ve wasted their money.
They might tell some friends about how bad their experience was, but the school can still make money by finding new students and repeating the process over and over with new advertisements and a slightly different “sales pitch”. This makes sense from a business perspective but it leaves the world uneducated in English. The reason I’m writing about this is that it’s important to understand how true this is and make use good judgement before buying anything.
I’ve spent years searching for the best English learning programs and I’d like to recommend the Best Online Spoken English Course I’ve seen. It’s an amazing price and it will help your speaking and your understanding of international business.
Leave a Reply
You must be logged in to post a comment.