45. GEICO's TV Lizard

Gap-fill exercise

Fill in all the gaps, then press "Check" to check your answers. Use the "Hint" button to get a free letter if you don't remember the word. Note that you will lose points if you ask for hints or clues!





Please read the instructions above the ads.

Nowadays, GEICO is a well-known insurance company. For years, however, it was unnoticed. Other companies, like and Farmers, were more popular. Then GEICO tried different; it got a new ad agency.

The of the agency, Billy Ray Childers, was from . Years ago, he had tried to start his agency in Manhattan. But when New Yorkers heard southern accent, they gave him the cold shoulder. , Billy Ray returned to Virginia. Someday, he hoped teach those New Yorkers a lesson.

He set his new ad agency in Raleigh. Then he up GEICO headquarters in New York. He told that they could improve their sales if they a gecko to advertise GEICO. They balked at , but then approved his ad campaign. In the commercial, the animated lizard said, "I'm a gecko, a GEICO." GEICO was originally going to do TV commercial with the bright green lizard, and retire it. But viewers, especially women, fell in with the cute gecko. So GEICO decided to a few more commercials. And then a few .

The clever lizard with the British accent is eight years old and stars in a new every several months. It has made GEICO famous - as famous as the gecko itself!