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174. BK Takes Your Picture
Burger King in Brazil sells burgers. It also
pictures. It takes pictures of customers. It puts
pictures on the wrappers. It puts the wrappers
the burgers. The customer gets a burger with
picture on the wrapper. There’s no extra charge
the picture. It’s free. “We do it to
in more customers,” said a BK executive. He
the pictures are attracting customers. He said people
to see their picture. The picture adds a
touch. “It’s like someone calling you by your
,” he said. Some customers have complained. They say
thieves will use the pictures to commit fraud. “
will not allow identity theft,” said the BK
. McDonald’s likes the idea. It plans to take
of customers, too. But it will put the
on wrappers, cups, napkins, and receipts. “BK doesn’t
big enough,” said a McDonald’s executive.
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