The Marlboro Man was a fictional character who in several advertising campaigns for the Philip Morris . His ads ran on television from 1964 through , effectively entering the collective conscience of the American for generations. Philip Morris is one of the tobacco producing companies in the world, and the used the Marlboro Man with great success over years.

The Marlboro Man was a strong, rugged-looking who rode a mighty horse, and traveled throughout country promoting tobacco products. He appeared in television, , print, and billboard ads for decades. When the States Surgeon General deemed tobacco smoke as unhealthy the 1960s, the beginning of the end for Marlboro Man had begun. The surgeon general began anti-smoking campaign by requiring all cigarette companies to its warning label on each package sold in country. The warning included the wording that "Tobacco can cause lung cancer." Soon, the pressure was the tobacco companies to curb their advertising campaigns.

1955, tobacco sales reached $15 billion in the States alone. After the Marlboro Man was introduced the American public that total reached $20 billion. increase was largely based on the Marlboro Man . The company also started an advertising scheme by genuine Marlboro Man gear for sale. These commodities of high quality that appealed to the outdoor of person. The gear ranged from camping equipment, , to outdoor clothing. It was very successful in time. This success came at a great expense . Four men who portrayed the Marlboro Man died lung cancer earning Marlboro cigarettes as the cowboy . The Marlboro Man is still popular in some of Europe and Japan, where smoking is still vogue.