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45. GEICO's TV Lizard
Nowadays, GEICO is a well-known insurance company. For
years, however, it was unnoticed. Other companies, like
and Farmers, were more popular. Then GEICO tried
different; it got a new ad agency.
of the agency, Billy Ray Childers, was from
. Years ago, he had tried to start his
agency in Manhattan. But when New Yorkers heard
southern accent, they gave him the cold shoulder.
, Billy Ray returned to Virginia. Someday, he hoped
teach those New Yorkers a lesson.
his new ad agency in Raleigh. Then he
up GEICO headquarters in New York. He told
that they could improve their sales if they
a gecko to advertise GEICO. They balked at
, but then approved his ad campaign. In the
commercial, the animated lizard said, "I'm a gecko,
a GEICO." GEICO was originally going to do
TV commercial with the bright green lizard, and
retire it. But viewers, especially women, fell in
with the cute gecko. So GEICO decided to
a few more commercials. And then a few
The clever lizard with the British accent is
eight years old and stars in a new
every several months. It has made GEICO famous -
as famous as the gecko itself!