174. BK Takes Your Picture

Burger King in Brazil sells burgers. It also pictures. It takes pictures of customers. It puts pictures on the wrappers. It puts the wrappers the burgers. The customer gets a burger with picture on the wrapper. There’s no extra charge the picture. It’s free. “We do it to in more customers,” said a BK executive. He the pictures are attracting customers. He said people to see their picture. The picture adds a touch. “It’s like someone calling you by your ,” he said. Some customers have complained. They say thieves will use the pictures to commit fraud. “ will not allow identity theft,” said the BK . McDonald’s likes the idea. It plans to take of customers, too. But it will put the on wrappers, cups, napkins, and receipts. “BK doesn’t big enough,” said a McDonald’s executive.